Ads
Paid media campaigns guided by audience insight and focused on conversion.
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LAGOS BUILT. GLOBALLY MINDED.
Think World-Class
Marketing.
Think Lucera.
We built Lucera for brands with the ambition to lead.
Our work brings together strategic insight, distinctive creative thinking, and measurable growth.
01 / OUR EXPERTISE
A complete perspective.
A clear direction.
We have the strategic insight and execution capabilities to connect every stage of your customer journey, from discovery to conversion.
Creative Strategy
Research, positioning, and creative direction that give your brand a distinctive voice.
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Copywriting
Persuasive, carefully crafted language that builds understanding and inspires action.
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SEO
Search strategies that connect your business with people actively seeking what you offer.
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PR & Influencer Management
Media relations and creator partnerships that build credibility with the right audiences.
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Email Marketing
Relevant, well-timed email campaigns that nurture lasting customer relationships.
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Field Activation & Experiential Marketing
Considered brand experiences that create meaningful connections beyond the screen.
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A shared ambition.
02 / MEASURABLE IMPACT
Measured progress.
Meaningful growth.
Our work is measured by the progress it delivers, from completed registrations to sustained customer activity.
Bybit
INFLUENCER-LED ACQUISITION
FEATURED RESULT
40%
→60%
KYC completion rate
A higher proportion of registrations progressed to verified accounts.
+55%
Growth in active users
Influencer-led acquisition translated into increased platform activity.
For Bybit, influencer-led acquisition contributed to improved KYC completion and growth in active users.
03 / SELECTED CLIENTS
Brands we have worked with
We have worked with over 600 brands.
Selected clients are featured below.
Selected partnerships
04 / THE LUCERA MINDSET
Built in Lagos.
Thinking beyond
boundaries.
LAGOS, NIGERIA / THE WORLD
We are a Lagos-built agency engineering full-funnel growth for brands that want category dominance.
Our name comes from the Latin lux, meaning light. It reflects our commitment to clear strategy, distinctive communication, and purposeful execution.
We have a deep understanding of Lagos and an international outlook. We built Lucera on rigorous thinking, original creative work, and the discipline to deliver.
Discuss a partnership05 / OUR APPROACH
A disciplined process.
From insight to impact.
A structured approach connects your commercial objectives with the strategy, execution, and evaluation required to achieve them.
01
Discover
We examine your brand, audience, and market to identify the challenge and the opportunity.
02
Strategize
We establish the strategic direction, select the right channels, and define clear measures of success.
03
Execute
We deliver coordinated campaigns with careful attention to creative quality, timing, and consistency.
04
Scale
We evaluate performance, refine the approach, and build on the work that delivers lasting value.
06 / BEFORE WE BEGIN
Clarity from
the first conversation.
A few practical answers as you consider your next marketing investment.
Discuss your briefWhere should we start?
Start with your business objectives and the challenge you want to address. Our discovery process examines your brand, audience, and market before we establish the strategic direction.
Can we discuss more than one service?
Yes. Our work spans paid media, creative strategy, copywriting, SEO, PR, email, and live experiences. Select the closest match in the form and describe the wider scope in your message.
How is campaign performance measured?
We define measures of success during strategy development, based on your commercial objectives. We then evaluate performance against those measures and refine the approach as the work progresses.
What happens after I send an enquiry?
We review your brief and reply within 24 hours to discuss the next steps. Include your objectives, the services you are considering, and any budget or timing requirements so we can prepare a relevant response.
07 / START A CONVERSATION
Let’s Build Your
Growth Engine.
Tell us about your business, your objectives, and the opportunity ahead.
We have the experience to shape a considered response.